Angry Birds return to nest

Friday, 17 February 2012 10:12 AM

A theme park, based on the popular smartphone app Angry Birds, is being planned in Finland.   

The Angry Birds characters were origionally designed in Finland - so the country is now embracing its gaming heritage by bringing the birds out of the digial world, and giving them a home in the real one.

‘Angry Birds Land’ will be themed and designed according to the style of traditional amusement parks, in connection with Finlands exisiting Särkänniemi Adventure Park. As well as themed rides, the park will include a 'Magic Places' area, where activities and the gaming world will meet.

Miikka Seppälä, CEO of Särkänniemi Adventure Park, said: “We wanted to create a unique themed area and associate it with a strong and well-known brand. The Angry Birds characters were born in Finland but known worldwide by people of all ages. This is a perfect fit for our Adventure Park.”

Detials of the project are still under-wrapps, but Harri Koponen, Rovio´s EVP Lisensing and Merchandising manager, commented: "Our goal is to motivate the fans, both adults and children, to exercise and enjoy the outdoors.”

Särkänniemi Adventure Park’s summer season opens on April 28th, and sneak peeks of the construction of Angry Birds Land will be shown on Särkänniemi Adventure Park’s website and on Facebook. 

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