Staycation popularity rises in the UK

Tuesday, 28 February 2012 5:04 PM

The number of people choosing to take a short break here in the UK, rather than abroad continues to rise with companies such as Center Parcs seeing a 400 per cent increase in visitors to their website throughout January 2012. 

UK short breaks are continuing to rise in other areas too, as September 2011 saw the number of domestic overnight trips taken in England was 22 per cent higher than the year before, and searches for ‘UK Breaks’ on Google rose 27 per cent between January 2011 and January 2012.

More and more people are seeing the merits of staying within the UK for their family breaks and short getaways and this current trend sees no sign of slowing down and looks set to continue throughout 2012. This is great news for the UK tourism industry.

Simon Jarratt, Online Acquisition Manager for Center Parcs is not surprised by the boom in domestic breaks and says, "The term 'staycation' seemed to be something of a buzz word in 2010/11, with the media reporting changing consumer behaviour when it came to the types of holidays people were taking. In reality, it seems like this consumer behaviour has continued into 2012, and is likely to extend far beyond."

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